Ad Wear before Christmas sends out special offers to there clients with offers and they asked me to design the seasonal brochure this year. It wont go out till November, but they thought it would take me longer to come up with ideas. So I submitted 3 ideas with one variation.
They gave me no real direction other than it for the winter holidays and that it will be printed on 11x17 paper from a Xerox machine and folded like a book. So each page would be the standard 8.5x11 page. All I need to do now was come up with a theme and and show it on the cover page and leave a spot for a photograph to be placed of a product available.
Since this was not going to be professional printed I knew I had some limitations that there could be no bleeds (meaning the design could not blend off the page. The normal printing process does not allow to print outside margins, it leave a white boarder, so I let my designs reflect this.
First, I went with nature photographs of the outdoors for the background, and a very monochromatic color scheme. Second, wanted a more modern approach so I choose a snowflake design with a vivid red hue to use ad its accent color. Third, was a simple blue snowflake inspired design with a variation.
I know what I would choose, the company has yet to choose, so we will see what they go with.
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